RTV Camper was an innovative off-road camping trailer and rapidly deployable tent system designed for outdoor enthusiasts seeking true self-sufficiency without sacrificing comfort. Built on a foundation of military-grade shelter technology, the RTV Camper combined a lightweight, aerodynamic trailer with a double-layer insulated tent, high ground clearance, and rough-road-rated performance—allowing campers, hunters, and backcountry adventurers to travel deep into rugged terrain and establish a fully functional basecamp within minutes. Premium amenities such as a full galley kitchen, power generation and storage, running water, and optional hygiene solutions bridged the gap between expedition-level durability and the comforts of a traditional recreational vehicle.
For the RTV Camper brand, I led and executed a full range of design and marketing initiatives, including the product website, catalogs, advertisements, trade show displays, and supporting sales materials. My work focused on translating complex, defense-derived engineering into an aspirational, consumer-friendly brand—bridging rugged performance with lifestyle-driven storytelling across both digital and print channels.
Marketing & Trade Show Collateral
The following materials showcase brochures, pamphlets, sell sheets, and large-format trade show graphics developed to present the RTV Camper consistently across sales environments, events, and customer touchpoints.
Print Advertising
The following materials showcase brochures, pamphlets, sell sheets, and large-format trade show graphics developed to present the RTV Camper consistently across sales environments, events, and customer touchpoints.
Lifestyle Composite Imagery
The images below feature digitally composited marketing scenes depicting the RTV Camper in a range of wilderness and outdoor-use scenarios, allowing the brand to communicate real-world applications while minimizing production and logistics costs.
