Rhino Sports & Leisure (Rhino Rugby USA) was the North American licensee of the internationally recognized Rhino Rugby brand, providing custom rugby apparel, team kits, and training equipment to clubs, schools, and elite athletes across the Americas. Over 12 years with the company, culminating as Chief Marketing Officer, I led all aspects of marketing, brand strategy, and creative direction, including social media, video production, eblasts, advertising, and management of the e-commerce Shopify store.
In addition to marketing, I oversaw all custom apparel design—from initial customer concepts submitted through the website, to finalizing designs, creating tech packs, and approving factory digital proofs. At times, I personally designed uniforms and apparel; at other times, I managed and mentored a design team, ensuring brand consistency, high-quality output, and client satisfaction.
Beyond design and marketing, I played a key leadership role in operations: running weekly company meetings, aligning cross-functional teams, and helping guide the strategic growth of the business. This combination of creative, marketing, and operational leadership allowed Rhino Rugby USA to grow the brand’s presence across the Americas and establish it as a recognized leader in custom rugby apparel and equipment.
Broadcast Commercial Video
The video below was produced in collaboration with a professional videography team. I organized shoots, coordinated participating teams, and oversaw production. It aired nationally on NBC, NBC Sports, Fox Sports, FS2, and during major rugby events including the USA Sevens Championship, Collegiate Rugby Championship, and Major League Rugby games.
Event Displays & Merchandise Stores
The images below showcase branded tents, banners, tradeshow displays, and merchandise stores at rugby events. I developed the graphics as well as the merchandise sold, ensuring a consistent brand experience for fans and participants.
Custom Team Uniforms
The following uniforms were designed directly by me or under my guidance. These officially licensed collegiate rugby uniforms—including Army, Navy, Wisconsin, Temple, Delaware, and Virginia Tech—demonstrate the range of team designs and quality oversight I provided.
Production Mockups & Tech Packs
The images below feature mockups, technical specifications, and CAD files created to guide factories producing team uniforms. These examples highlight my hands-on role in translating designs from concept to production.
Advertisements & Marketing Collateral
The advertisements and marketing materials below include print, digital, and social media campaigns, as well as catalogs and sales sheets, all created to promote Rhino Rugby products and events.
Major League Rugby
I helped secure and activate Rhino Rugby’s league-wide partnership as Official Ball and Equipment Supplier to Major League Rugby from 2020-2024, resulting in premium brand exposure across live match play and league-produced media.
I led the design and development of custom match balls, replica merchandise, field goal posts, and branded field flags. The content below includes MLR-produced photo and video showcasing Rhino products in elite-level competition.
Websites & Email Marketing
The screenshots below highlight the Rhino Shopify website I managed, including the KitBuilder feature for designing custom rugby uniforms, branded team stores, and email marketing campaigns designed to engage fans and drive sales.
Video Content & Creative Direction
This section showcases examples of additional video projects commissioned and directed under my leadership at Rhino Rugby USA. I led the creative vision, developed concepts, provided detailed feedback to video production partners, and ensured all content aligned with brand strategy and marketing objectives. I also coordinated shoots, managed logistics with teams and athletes, and personally filmed select footage when appropriate. These videos were used across digital marketing, social media, e-commerce, and brand storytelling initiatives to support product launches, partnerships, and overall brand growth.
