Reeves ICP (Incident Command Post) was a mobile shelter and trailer-based command system designed to support coordinated response for police, fire, EMS, and emergency management agencies during critical incidents. Built for rapid deployment, the system provided a centralized, climate-controlled command environment to improve communication, situational awareness, and operational control at active scenes, large-scale emergencies, and planned events.
During my work with Reeves ICP, I developed and executed a wide range of design and marketing initiatives, including the product website, catalogs, advertisements, displays, and supporting sales materials. My focus was on clearly communicating the system’s multi-agency functionality and real-world applications—helping decision-makers understand how the ICP supported unified command operations across law enforcement, fire response, EMS, and emergency management. All materials were designed to reinforce credibility, usability, and brand consistency across both digital and print channels.
Print Advertising
The advertisements below were developed to promote the Reeves ICP mobile incident command system to law enforcement, fire, EMS, and emergency management audiences across industry publications.
Marketing Collateral
The following materials include brochures, catalogs, and sales collateral designed to communicate the Reeves ICP’s features, deployment capabilities, and multi-agency applications in both sales and procurement environments.
Website Screenshots
The screens below highlight the Reeves ICP website, designed to present technical information clearly while supporting credibility, usability, and informed decision-making for public safety professionals.
